Brand General Manager – Cosmetics

All of Thailand / 250K THB/Month

Our client is a multinational cosmetics brand company and is a global market leader in the beauty industry. The company has had a long (15+ years) presence in the Thailand Cosmetics sector and is well known for their highly popular cosmetics that are sold throughout Thailand in both Modern and General Trade, Specialty Stores and on several eCommerce Market places. Due to a shift in consumer trends and buying habits our client has done a reorganization and is seeking an experience Brand General Manager to head their Cosmetics Business in Thailand in the following role:


The Brand General Manager will be reporting to the expatriate General Manager and will be managing the brand’s sales and marketing activities and people. This sought-after position’s duties and responsibilities are outlined as follows:
• Setting short-term & long-term goals and develops strategies to
o build brand equity
o achieve market share and rankings
o achieve sales and profit objectives, controls expenses
o lead and develop personnel to achieve desired brand objectives
o build solid and self- motivating brand team (Both Office and Field)
• Ensuring customer and market growth
• Promoting and protecting brand identity
• Building business partnerships
• Modelling customer service and leading consumer insight
• Improving Business Process/Quality/Results/Financial Goals
• Planning, designing, and implementing an overall risk management process


• Qualified to a degree level in business related field
• At least 9 years of sales and/or marketing experience, preferably in cosmetics or related sector
• Previous experience in Digital Marketing and setting sales strategies in a mass market cosmetics brand is highly preferred
• Good track record of accomplishments / goal orientated, and good knowledge of the cosmetics industry
• High energy level with outgoing personality with ability to manage and lead in complex and changing environment
• Analytic financial management and risk management
• Strong in communication, people, and leadership skills
• Excellent command of both spoken and written Thai and English

This is a great opportunity to grow your career with a large multinational company, who offers an attractive job prospect to the right candidate, with an industry-leading pay package and various company benefits.

Submit your application

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