Consumer Engagement Manager – Electric Car Brand

Bangkok / THB/Month

Our client is one of the very well-known American electric car brand that is one of the Piorneers of the Global EV Sector. For years they have been supplying electric cars, battery energy storage, and related products and services, our client has served almost all continents worldwide and is recognized as one of the world’s most valuable companies. Due to the their planned entrance into the Thai Market, our client is looking for an experienced Marketing professional to take on a newly created role in the following capacity

 

The Consumer Engagement Manager will be reporting to the Senior Communications and Marketing Manager and will mainly be supporting the sales organization with various responsibilities including content creation, lead generation and consumer events in Thailand. The overall duties and responsibilities of this sought-after position are outlined as follows:

  • Identifying Thailand’s EV market trends and growth opportunities & risks
  • Demonstrating strong leadership and motivating /coaching the team to improve their productivity
  • Working with regional sales managers to develop marketing strategies and plans which meet business targets to support sales and to serve the brand
  • Developing and managing the implementation of a comprehensive online & offline campaign calendar with centralized tracking of all regional marketing campaigns including test drive, lead generation, and external corporate activities (e.g., auto shows and product launches)
  • Effectively delivering results of marketing objectives within good budget managing and planning
  • Overseeing branding, external consumer facing content and promotional assets
  • Developing in-store programs and campaigns to engage existing leads and create new leads
  • Working as the liaison between the field sales team, communications, and retail development team to ensure consistency and effectiveness of all marketing programs and identify new needs within the retail environment

 

Qualifications Required:

  • Qualified to Degree level in any related field
  • At least 8 years of related experience with a proven track record developing and driving marketing and consumer engagement campaign initiatives for a lifestyle product
  • Profound understanding of EV market, prefer mixed industries background, good combination of Internet and Auto industry, with deep understanding of Thailand market
  • Strong leadership skills, Team player and builder.
  • Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
  • Proven track record creating, managing, marketing campaigns focused on ROI
  • Computer literacy and proficient in Microsoft Office suites
  • Excellent command of both spoken and written Thai and English
  • Exceptional strategic thinker and analytical skills
  • Positive “can do” attitude, passionate and able to show commitment and to inspire others

Submit your application

subscribe to our newsletters

Explore related jobs

Electric Car

Charging Lead - Global Electric Car Brand

Bangkok /

Our client is one of the very well-known American electric car brands that is one of the Pioneers of the Global EV sectors. For years they have been supplying electric cars, battery energy storage, and related products and services, our client ha...

See details

Electric Car

Consumer Engagement Manager - Electric Car Brand

Bangkok /

Our client is one of the very well-known American electric car brand that is one of the Piorneers of the Global EV Sector. For years they have been supplying electric cars, battery energy storage, and related products and services, our client has...

See details

Electric Car

Public Policy & Business Development Manager - Electric Car Brand

Bangkok /

Our client is one of the very well-known American electric car brands that is one of the Pioneers of the Global EV Sector. For years they have been supplying electric cars, battery energy storage, and related products and services, our client has...

See details