Trade Marketing Manager – Consumer Electronics

Bangkok / THB/Month

This client is a large multinational company with various brands and a global market share leader in the home appliance / consumer electronics sector internationally. There is an opening in their Thailand branch of operations for an experienced Trade Marketing professional to join in their global company in the following capacity.

 

The Trade Marketing Manager will be responsible for developing and driving Trade Marketing and Sell-out and Promoter Management strategy. The sought-after position will be managing a team of direct subordinates and a number of promoters, and its overall job duties and responsibilities are outlined as follows:

  • Developing and driving trade marketing strategy across all product categories
  • Co-working with Product and Sales team to develop and implement customized channel promotions
  • Implementing Trade Marketing calendar and promotional plan of each key account activity
  • Managing, analyzing, and identifying competitive benchmarking, retail price comparison, competitor movement and feedback to management
  • Managing shelf share analysis, conduct shelf share audit and recommend improvement plan
  • Planning and monitoring point of sales material arrangement, concept corner, display stand as CI Sell-out and Promoter Management
  • Planning promoter’s manpower to support in store activities, road show and exhibition
  • Developing promoter efficiency e.g., promoter’s performance grading, enhancing knowledge, upskill training and disciplinarian monitoring etc.
  • Visiting distributors and promoters in each area on regular basis

 

Qualifications:

  • Qualified to a bachelor’s degree or higher in Marketing or related field
  • At least 5+ years of experience in trade marketing, field sales or key account management
  • Intensive experience in trade marketing and promoter management from home appliances/electrical products/FMCG industry is a plus
  • Goal-oriented and high inner-drive for targets and deadlines
  • Proactive with excellent analytical skills
  • People management with diplomatic style
  • Excellent command of both spoken and written English and Thai
  • Have own car and driver license (willing to travel upcountry)

 

This is a unique opportunity to be involved with an established brand that has an excellent reputation in the market. You will be rewarded with a generous compensation package and travel opportunities.

 

 

Submit your application

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