|Job Type||Full time|
Our client is a multinational cosmetics / skin care company and is a global market leader in the beauty industry. With over 119,000 employees worldwide, the company has expanded rapidly and Thailand is currently a thriving market. They are now seeking an experienced Marketing Executive to assist with in the marketing of a new dermo-cosmetics skin care brand in the following role:
MARKETING EXECUTIVE – SKIN CARE
The Marketing Executive will be reporting to the Brand Manager and will client’s marketing strategies and activities that are revolved around the following responsibilities:
•Develop yearly brand plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met
•Develop and execute marketing plan to establish and maintain brand awareness.
•Developing the marketing strategy for the company in line with company objectives and drive qualified traffic to our front door.
•Planning and implementing promotional campaigns.
•Manage and improve lead generation campaigns, measuring results.
•Creating a wide range of different marketing materials
•Working closely with design agencies and assisting with new product launches.
•Competitor analysis with overall (MKT plan / Promotion / Distribution / Location / Strategy)
•Overall responsibility for brand management and corporate identity
•Maintain effective internal communications to ensure that all relevant company
•Bachelor’s degree or higher in a related field.
•3+ years’ experience in brand management, experience in Skincare, Personal Care or Beauty/Cosmetics
•Candidate with marketing experiences in the dermo-cosmetics sector are preferred.
•Previous experience partnering with pharmacies and other specialty retail locations is essential.
•Must be a strategic thinker who can develop ideas for growth and drive
•Experience manage and developing a team.
•Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
•Strong knowledge in consumer buying habits. Product portfolios, trade, advertising, promotion etc.