Senior Brand Manager - Dermocosmetics / Skin Care

Location Bangkok
Job Type Full time
Salary 150,000 THB

Our client is a lathe multinational cosmetics / skin care company and is a global market leader in the beauty industry. With over 119,000 employees worldwide, the company has expanded rapidly and Thailand is currently a thriving market for the organization. Due to the company’s recent entrance with one of their demo-cosmetics brand to the Thailand market, our client is seeking an experienced Brand Manager to take on the following role:


The Brand Manager will be reporting to the country General Manager (expat) and be required to take ownership of our client’s brand management that are revolved around the following responsibilities:

• Develop yearly brand plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met

• Manage all financial variables to meet specific sales and profit goals

• Develop and implement marketing strategies for advertising, merchandising, packaging, pricing, innovations etc.

• Track and analyze performance (P&L and consumption) and report monthly to management

• Manage inventory for brand, items for discontinuance, and items to be recycled into future marketing plans including customized account programs and/or sampling programs as well as creating inventory reduction programs with Trade Marketing

• Analyze industry/competitive trends, perform SWOT analysis and communicate findings.

• Develop an in-depth understanding of competitive product introductions/promotions and launches worldwide

• Lead the Thailand brand strategy through activation planning and execution. This may include sampling, promotions, displays etc.

• Conduct presentations to key customers and find innovative new ways to understand customer dynamics in order to maximize sales.

• Conduct market research in order to design, execute and interpret results.


• Bachelor’s degree or higher in a related field.

• 7-10 years’ experience in brand management, experience in Skincare, Personal Care or Beauty/Cosmetics from Luxury Brands. MBA preferred.

• Candidates coming from the dermo-cosmetics sector preferred.

• Strong knowledge of marketing principals, as well as strong strategic and analytical skills.

• Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.

• Excellent communication skills and interpersonal skills.

• Must be a strategic thinker who can develop ideas for growth and drive

• Experience manage and developing a team.

• Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.

• Strong knowledge in consumer buying habits. Product portfolios, trade, advertising, promotion etc.