Brand Manager - Home Appliances

Bangkok / 50k - 70k

Our client is a world-famous home appliances company which is headquartered in America. They currently employ an enormous workforce of over 20,000 people worldwide. In Thailand they are selling home appliance products from ovens to washing machines through popular retailers. They are now seeking an experienced marketer to join the Bangkok office.

The Brand Manager will report to the Head of Marketing and will be required take ownership of one of our client’s premium major appliance brands to work around the following key responsibilities:

  • Manage the PR and marketing activities for the entire brand in Thailand.
  • Find ways to integrate marketing activities with the regional team based overseas.
  • Lead the Thailand brand strategy through activation planning and execution. This may include sampling, promotions, displays etc.
  • Conduct presentations to key customers and find innovative new ways to understand customer dynamics in order to maximize sales.
  • Streamline the marketing plan in order to create a positive brand image.
  • Create POS materials for in-store promotional activity.
  • Conduct market analysis and use information to improve competitiveness.
  • Create and implement effective brand strategy plans.
  • Other ad-hoc tasks as assigned.


  • Qualified to degree level in a related subject.
  • Preferably aged between 30-38 years old.
  • 5 + years of PR and marketing experience, preferably within a multinational home appliances or FMCG company.
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  • Good interpersonal and communication skills.

This is a great opportunity to be part of a huge multinational organization. Alongside an extremely generous pay package, the successful candidate will be rewarded with fringe benefits and annual bonuses.

Salary: Up to 55k/month

Location: Bangkok

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