Country Marketing Specialist - Luxury Goods

Bangkok / Up to 70K THB/Month

Our client is a globally known multinational luxury brand with retail operations in the world’s most sought-after retail locations. Established in Europe in the early 1900’s, our client has grown into one of the world’s most prestigious high-end fashion brands that has been at the forefront of the luxury fashion sector for over 100 years. With a history of leading the high-end fashion sector, our client has been in Thailand for over 12 years and is currently seeking a Marketing professional to take on the following role:

The Country Marketing Specialist will be reporting to the Regional Marketing Director, who is based abroad, and will be responsible for the management of all company’s marketing-related tasks, including marketing communications, public relations, event planning, customer relationship, as well as its budget & cost controlling. The successful candidate’s overall job responsibilities are outlined as follows:

• Developing short and long-term Marcomms plans for the marketing activities; setting and achieve business KPIs within global brand guidelines

• Evaluating, negotiating, and handling any sponsorship and joint promotion opportunities with 3rd parties

• Supporting CRM activities and client gifting for birthday gifting / special occasions

• Developing and planning the client experience activities for the brand

• Developing a media relations strategy, seeking high-level placements in print and online media

• Leveraging existing media relationships and cultivating new contacts within business and media industry

• Planning and coordinating all press activities to showcase seasonal collections or special projects

• Identifying suitable online media platforms for the brand and push brand's exposure

• Identifying and exploring joint promotion opportunities with external partners, relevant brands, and media

• Being proactive and creative in proposing new ideas and opportunities of event planning and management

• Responsible for Marketing A&P budget planning and utilization

Qualifications:

• Qualified to degree level in marketing-related subject

• At least 3+ years of marketing experience (preferably in an international luxury group/brand)

• In depth understanding of the Thailand fashion media cycle across print and other mediums

• A demonstrated network of media contacts who can be called upon

• A demonstrated track record as an event’s organizer in fashion or a related field

• Proven experience in successfully developing and implementing marketing initiatives in fashion

• Ability to work independently with minimum supervision

This is the chance to be part of one of the world’s largest luxury retail conglomerates. The successful candidate will be rewarded with a generous compensation package and training opportunities.

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