Head of Marketing – Edtech Start-Up

Bangkok / 135K

Our client is an Education Technology startup company from Singapore, offering an online learning platform for Children throughout SE Asia. Operating in Thailand since 2020, our client has successfully become the top online learning platform for Children and has grown at a record fast pace, and due to the growth our client is looking for an experienced Marketer to take on the following newly created role in our client’s Branch of Operations in the following role:

The Head of Marketing will be reporting to the Thai Country Manager with a functional Report to the Regional Marketing Director based abroad. This sought-after position will be responsible for providing guidance to the marketing department through evaluating and developing marketing strategies, building awareness, and also involving in the following main responsibilities:

  • Crafting strategies for the Marketing team, including Digital, Advertising, Communications and Creative, as well as leading and optimizing CRM initiatives
  • Preparing and managing monthly, quarterly, and annual budgets for the Marketing department
  • Setting, monitoring, and reporting on team goals
  • Managing go-to-market for new features and products
  • Translating marketing strategy into a digital marketing roadmap
  • Identifying new audience segments within our existing user base to target as well as focusing on emerging market trends and opportunity sizing
  • Performing market research and data analysis to drive strategic decision making to develop deep customer and market insights
  • Enhancing awareness in the market and effectively delivering on the marketing and business KPIs
  • Keeping up with trends, leading performance marketing and social media teams to execute on online and offline marketing campaigns and use metrics-driven measurements to deliver the best outcome

Qualifications Required:

  • Qualified to Degree level in marketing or related field
  • 6+ years of experience as a marketing leader (in EdTech or related industry is a plus)
  • An expert in growth marketing through brand, performance, content, and CRM marketing with a strong business sense
  • Excellent in project management and stakeholders management, and able to thrive in a fast-paced environment
  • Strong analytical skill, metrics-driven and always keeping abreast with market trends
  • Excellent command of spoken and written English and Thai (command of Mandarin Chinese will be a plus)

This is a great opportunity to grow your career with a very leading educational innovation company. The successful candidate will be provided with a full compensation package including a competitive basic salary and extensive fringe benefits.

Submit your application

Select file