Marketing Manager - Motorcycles

Bangkok / 70k - 90k

Our client is an international Motorcycle brand that was established in the UK over 100 years ago and is considered one of the world’s most popular motorcycle brands internationally. With 4 global production sits and a current Asia manufacturing plant being built in Thailand, our client has a rare opening for an experienced 2-wheeled marketing professional to represent their brand and development in Thailand’s Big Bike market.

The sought-after candidate will be reporting to International Marketing Manager based abroad and will be required to fulfil the following duties and responsibilities:

  • Co-design direct marketing programs and campaigns while keeping in view the demographics, preferences, purchasing behavior, styles etc. of the target customer segments and leverage analytics/ CRM to drive call-to-action
  • Deliver below the line and direct/experiential engagement activation plans, along with your Rides & Community resource and CRM resources.
  • Launch targeted marketing programs as per the calendar and ensure smooth execution in order to expand the reach, increase the funnel size, increase conversion and maximize the Return on Marketing Investments.
  • Work with dealers for planning dealer led events and PR events / press launches and ensure adherence to brand guidelines
  • Support new product launches and new business initiatives, wherever required, by designing and executing campaigns and marketing events

Qualifications:

  • Bachelor’s degree or higher a related subject.
  • 7 + years of marketing experience preferably gained within an international motorcycle brand and/or the automotive sector.
  • Strong background in knowledge of the 2-wheel motorcycle sector is a must.
  • Proven direct marketing (below-the-line) marketing experiences and activations through various channels and to a diverse target audience.
  • Strong background in digital marketing is essential.
  • Very Good English communication skills.

Our client offers an attractive job prospect to the right candidate within a truly progressive and rapidly expanding organization, alongside a solid remuneration package with company benefits.

Salary: Up to 85k/month

Location: Bangkok

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