Online Marketing Strategy Planner - Luxury Goods

Bangkok / 30k - 50k

Our client is a luxury goods group headquartered in Europe and is well-known for bringing the most popular cosmetics and fragrances to market. They operate over 100 brands in Thailand, which retail in high-end shopping centers. They are currently looking for an experienced Demand Planning Executive to join the department for the Thailand subsidiary.

The Online Marketing Strategy Planner will be required to fulfil the following duties and responsibilities:

  • Review performance of all digital marketing campaigns and produce reports to demonstrate findings.
  • Plan and execute digital-related programs including SEO/SEM, social media and display advertising campaigns, as well as digital PR programs
  • Plan and execute e-retail and e-commerce
  • Events: Optimize offline activities for new launches including PR events/ customer events/ etc. in digital platforms
  • Measure and report performance of all digital-related campaigns, and provide assessment versus objectives; both quantitative (e.g. ROI and KPIs) and qualitative (e.g. Image) terms
  • Closely monitor online presence on paid/ owned/ earned channels for both Dior and competitors, and develop action plans to drive stronger and more premium online visibility vs. competition
  • Monthly presentation to management and team on digital movement and key implications
  • Evaluate emerging technologies, identify local digital trends & insights (for example; digital influencers for selected target audience), and propose new digital initiatives, opportunities, and platforms where appropriate.

Qualifications:

  • Qualified to degree level in Marketing or a related subject.
  • 5 + years of digital marketing experience in any multinational organization or agency.
  • Interest in cosmetics is a plus.
  • Very good command of English (Written / Spoken).

This is the chance to be part of one of the world’s largest luxury retail conglomerates. You will be rewarded with a generous compensation package and training opportunities.

Salary: Up to 40k/month

Location: Bangkok

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