Product Marketing Executive - Small Appliances

Bangkok / 30k - 50k

Our client is a world-famous European home appliances company. They currently employ an enormous workforce of over 30,000 people worldwide. In Thailand, they are selling home appliance products from ovens to washing machines through popular retailers. They are now seeking a Trade Marketing Executive to join the Bangkok office.

The Marketing Executive will report directly to the Marketing Manager, and be required to fulfill the following duties and responsibilities:

  • Increase sales at the retailer level, targeting the key outlets.
  • Responsible to drive the brand portfolio to ensure the company’s differentiation from its competitors’ products.
  • Maintain and develop Small domestic appliances portfolio in line with the positioning of our client’s brand standards.
  • Manage all topics related to Product-Marketing ex. product life cycle management,
  • Work closely with regional headquarter to assure alignment with category management and overall strategy.
  • Responsibility for all stages of the product life cycle (conception, definition, and release of new products, in-life management of existing products including promotion activities, and phase-out of mature products).
  • Track product profitability including the development of cost and pricing structure of the product portfolio
  • Market data analyze to fulfill the market with a suitable product portfolio
  • Work with sales team related to product planning


  • Qualified to degree level in Business Administration, Marketing or a related subject.
  • 3 + years of experience of product marketing experience preferably within an international consumer appliance brand.
  • Good command of spoken/written English.
  • Excellent negotiation and presentation skills.

This is a great opportunity to be part of a huge multinational organization. Alongside an extremely generous pay package, the successful candidate will be rewarded with fringe benefits and annual bonuses.

 Up to 40k/month

Location: Bangkok

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