Senior Brand Manager - Cosmetics

Bangkok / Up to 120k/month

Our client is a large multinational cosmetics/skincare company and is a global market leader in the beauty industry. With over 119,000 employees worldwide, the company has expanded rapidly and Thailand is currently a thriving market. They are now seeking an experienced Brand Manager to assist with their Thai operations.

The Brand Manager will be reporting to the Country Marketing Manager and be required to take ownership of our client’s brand management that is revolved around the following responsibilities:

  • Develop a yearly brand plan, complete with outlined objectives, strategy, and tactics, ensuring growth goals are met
  • Manage all financial variables to meet specific sales and profit goals
  • Develop and implement marketing strategies for advertising, merchandising, packaging, pricing, innovations, etc.
  • Track and analyze performance (P&L and consumption) and report monthly to management
  • Manage inventory for the brand, items for discontinuance, and items to be recycled into future marketing plans including customized account programs and/or sampling programs as well as creating inventory reduction programs with Trade Marketing
  • Analyze industry/competitive trends, perform a SWOT analysis and communicate findings.
  • Develop an in-depth understanding of competitive product introductions/promotions and launches worldwide
  • Lead the Thailand brand strategy through activation planning and execution. This may include sampling, promotions, displays, etc.
  • Conduct presentations to key customers and find innovative new ways to understand customer dynamics in order to maximize sales.
  • Conduct market research in order to design, execute and interpret results.


  • Bachelor’s degree or higher in a related field.
  • 7-10 years’ experience in brand management, experience in Skincare, Personal Care or Beauty/Cosmetics from Luxury Brands. MBA preferred.
  • Strong knowledge of marketing principals, as well as strong strategic and analytical skills.
  • Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
  • Excellent communication skills and interpersonal skills.
  • Must be a strategic thinker who can develop ideas for growth and drive
  • Experience manage and developing a team.
  • Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
  • Strong knowledge in consumer buying habits. Product portfolios, trade, advertising, promotion etc.

Our client offers an attractive job prospect to the right candidate, with an industry-leading pay package and various company benefits.

 Up to 120k/month

Location: Bangkok

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