Area Sales Manager - Consumer Goods

Bangkok / 90k+

Our client is an American consumer goods company that specializes in manufacturing and selling baby/infant products to their customer base internationally. They manufacture a wide variety of products including milk powder, lotion and other baby/ child care products. They are looking to aggressively expand their presence in the Thai and Indochina markets and are now seeking an experienced traditional trade sales manager to join the team in Bangkok.

The Sales & Marketing Manager will report to the Director of International Business Development and be responsible for the sales of our client’s childcare products in Thailand. This will involve the following key responsibilities:

  • Successfully drive the sales and profitability of the business in Thailand in up-country general (traditional) trade channels of sale.
  • Manage various stakeholders such as suppliers, key accounts, distributors etc. to achieve the sales objectives set by the Directors.
  • Sufficiently cover sales territories and channels.
  • Develop relationships with key accounts in both traditional and modern trade.
  • Develop, manage and review marketing of various company brands.
  • Achieve net sales, margin and sales-driven operating income by developing and executing business plans.
  • Coordinate and manage the marketing activities and ensure that strategies in place are aligned with company objectives.
  • Attend marketing visits upcountry once a month and produce reports on market trends and competitor actions.


  • Bachelor’s degree or higher in Marketing or a related field.
  • 8 + years of sales and marketing experience within the FMCG sector specially with at least 5+ of general/traditional trade sales experience.
  • Previous experience in baby / and/or infant category products in a definite plus.
  • Able to effectively communicate in English at an advanced level.
  • Able to work independently and proven sales achievements is a must.
  • Flexible to travel to UPC markets frequently as part of the normal job responsibilities.

Our client offers an attractive job prospect to the right candidate within a truly progressive and rapidly expanding organization, alongside a solid remuneration package with company benefits.

Salary: Up to 100k/month

Location: Bangkok

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