Marketing Manager - Restaurant Chain - Smart Search Recruitment

Our client is a growing restaurant group in Thailand, specializing in fresh, nutritious, and high-quality food made with carefully sourced natural ingredients. With an expanding network of outlets, the business offers a diverse menu of healthy meals, beverages, and convenient dining options through dine-in, delivery, and catering services. Our client is committed to making healthy eating accessible and enjoyable while continuing to strengthen its brand presence and customer experience. Currently, they are looking for a Marketing Manager to drive customer awareness, store traffic, purchase frequency, and revenue across the company’s restaurants in Bangkok.

MARKETING MANAGER – RESTAURANT CHAIN

The Marketing Manager is responsible for driving customer acquisition, brand engagement, and revenue growth across the company’s restaurant’s locations in Bangkok. This hands-on role combines digital marketing, social media, local store activations, partnerships, and customer retention initiatives to increase foot traffic, sales, and repeat visits. The successful candidate will lead a small team while actively managing campaign execution, analyzing performance, and identifying opportunities to improve marketing effectiveness. This will involve the following key responsibilities:

• Develop and execute marketing plans, promotional calendars, and targeted campaigns to increase customer acquisition, store traffic, purchase frequency, and sales.

• Manage marketing budgets and promotional activities to maximize ROI and profitability.

• Manage social media channels, including Instagram, TikTok, Facebook, and LINE, overseeing engaging content and influencer partnerships.

• Plan and optimize paid digital campaigns to increase brand awareness, engagement, and customer conversion.

• Develop store-specific marketing initiatives and establish partnerships with offices, gyms, residential communities, and complementary brands.

• Support Store Managers with local promotions and maintain accurate store listings, reviews, and Google Maps presence.

• Use customer and loyalty data to develop targeted campaigns that increase repeat visits, customer spending, and loyalty participation.

• Monitor customer feedback and online reviews, working with Operations to improve customer experience.

• Collaborate with Culinary and Operations teams on menu launches, limited-time offers, and promotional campaigns.

• Identify market trends, test new initiatives, and ensure consistent promotion across digital, delivery, and in-store channels.

• Track sales, customer behavior, campaign performance, and ROI to identify opportunities and improve results.

• Lead and develop the marketing team while managing projects, budgets, agencies, and timelines.

• Collaborate with cross-functional teams and conduct regular store visits to ensure effective execution.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field.

• 5-8 years of marketing experience, ideally within F&B, retail, hospitality, wellness, or other consumer-oriented industries.

• Proven track record in customer acquisition, digital campaigns, local marketing, or CRM initiatives.

• Strong understanding of social media management, content development, influencer marketing, paid digital advertising, and customer engagement.

• Strong leadership skills, including experience leading a small team and supporting marketing activities across multiple locations is an advantage.

• Commercially focused, creative, analytical, energetic, and able to translate ideas into practical execution.

• Strong project management, communication, collaboration, and leadership skills, with a willingness to be actively involved in store-level activities.

• Strong Thai and English language communication skills (verbal and written), with the ability to create engaging content for local audiences.