Sales Manager - Poultry & Frozen Foods - Smart Search Recruitment

Our client is a leading international company in the food industry, specializing in the development and distribution of high-quality food products such as poultry, meats, dairy, fruits and vegetables, and more. Founded over 50 years ago, the company currently has opened over 20 offices operating in 21 countries. With a commitment to innovation and sustainability, our client employs a dedicated team of professionals to work closely with their suppliers and partners to ensure the highest standards of quality and compliance. Currently, they are seeking an experienced, Sales Manager to develop and expand business opportunities in Thailand.             

The Sales Manager will be responsible for expanding the customer base, developing key accounts and identifying new commercial opportunities across the Thai food industry.  The position will work across foodservice, retail, distribution, hospitality and food manufacturing, with a focus on promoting the company’s chilled and frozen food portfolio and building long-term customer relationships. This will involve the following key responsibilities:

• Develop and implement the sales and business development strategy for the Thailand market.
• Identify, develop and secure new customers, sales channels and commercial opportunities.
• Build and maintain strong relationships with key accounts, distributors and strategic industry partners.
• Drive sales of chilled and frozen food products across relevant market segments.
• Manage the complete customer sales cycle, from initial enquiry and product sampling through quotation, negotiation and commercial launch.
• Prepare and manage quotations, commercial proposals, sales forecasts and performance reports.
• Negotiate pricing, volumes, contracts and other commercial terms to achieve profitable business growth.
• Monitor customer needs, market trends, competitor activity and potential new product opportunities.
• Collaborate closely with international sourcing, technical and supply-chain teams to ensure smooth customer delivery and product execution.
• Achieve agreed sales, revenue, profitability and margin targets.

Qualifications:

• Qualified to degree level in a related field such as Food Science, Food Technology, Business Administration, or a related field.
• Minimum 5 years of experience in food sales, business development or key account management.
• Strong understanding of the Thai food industry and local market dynamics.
• Established network and customer relationships within foodservice, retail, food manufacturing, distribution or hospitality.
• Demonstrated success in acquiring new customers and developing existing accounts.
• Experience with chilled, frozen or other temperature-controlled food products is highly preferred.
• Strong commercial acumen with proven negotiation, sales and relationship-management capabilities.
• Excellent verbal and written command in English, and Thai language.
• Self-driven, proactive and able to work independently in a market-development environment.
• Strong interpersonal and negotiation skills.