Marketing Executive - Luxury Bedding - Smart Search Recruitment

Our client is an established international bedding and furniture brand specializing in premium mattresses, beds, and sleep solutions. Combining decades of heritage with a focus on innovation, comfort, and craftsmanship, the company creates thoughtfully designed products that transform the bedroom into a space for better rest and relaxation. With a strong presence in the premium bedding and furniture market, the company is committed to delivering exceptional product quality and customer experiences. Currently, they are looking for a Marketing Executive.

MARKETING EXECUTIVE – LUXURY BEDDDING 

The Marketing Executive is responsible for digital marketing, social media management, content creation, and retail/showroom promotions to strengthen brand awareness, engage Thai consumers, and drive sales. This will involve the following key responsibilities:

• Plan and execute digital marketing activities across social media and other relevant online channels to strengthen brand awareness, engage target customers, and support sales growth.
• Create engaging visual content, including product photography, lifestyle photography, short-form videos, and promotional materials, to showcase mattresses, beds, and furniture products.
• Develop compelling Thai-language marketing content that communicates product features, benefits, quality, and brand positioning while appealing to local consumer preferences.
• Manage social media content planning, creation, publishing, and performance monitoring, keeping up with local market trends and platform developments.
• Coordinate and execute marketing campaigns, product promotions, new product launches, and seasonal activities to drive customer engagement and showroom traffic.
• Support retail and showroom marketing initiatives, including promotional displays, marketing materials, customer engagement activities, and coordination with showroom and sales teams.
• Work closely with sales teams, external agencies, vendors, and other stakeholders to ensure timely and effective delivery of marketing campaigns and materials.
• Monitor competitor activities, consumer behavior, and market trends to identify opportunities for improving marketing effectiveness and brand visibility.
• Track marketing performance and provide insights on campaign results, social media engagement, customer inquiries, and sales-related outcomes.
• Manage multiple marketing activities independently, ensuring quality execution and timely delivery within established deadlines.

Qualifications:

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• Experience in digital marketing, social media management, content creation, or a similar marketing role.
• Strong hands-on skills in photography, videography, video editing, and visual content production.
• Creative mindset with a strong eye for aesthetics, visual storytelling, and lifestyle-oriented product presentation.
• Good understanding of the Thai market, local consumer behavior, and social media trends.
• Strong Thai and English language communication skills (verbal and written), with the ability to create engaging content for local audiences.
• Experience in retail marketing, showroom promotions, consumer products, furniture, home decor, lifestyle, or related industries is an advantage.
• Commercially minded, with the ability to connect marketing activities to brand awareness, customer engagement, lead generation, and sales performance.
• Proficient in relevant design and digital content creation tools.
• Strong communication, coordination, and organizational skills, with the ability to manage multiple projects under tight deadlines.
• Proactive, resourceful, and able to work independently with minimal supervision.