Marketing Specialist - Electric Car - Smart Search Recruitment

Our client is one of the most well-known American electric vehicle brands and a pioneer in the global EV sector. Having supplied electric cars, battery energy storage systems, and related products and services across almost every continent, our client is recognized as one of the world's most valuable companies. Due to their planned expansion in the Thai market, our client is seeking an experienced Marketing Specialist.

The Marketing Specialist will be responsible for driving integrated regional marketing initiatives — spanning events, PR, in-store programs, and customer communications — to generate leads and support business goals. The role will also involve managing the end-to-end event calendar, external content creation, and vendor/agency relationships, ensuring all activities align with global brand standards. This role will involve the following key responsibilities:

• Partner with the Consumer Engagement Team to build integrated marketing plans that align tactics, events, and PR with business objectives.
• Help build and manage a centralized event calendar covering regional marketing activities — test drives, lead generation events, brand partnerships, and external events like auto shows and product launches.
• Support project management and initial content creation for newsletters, marketing collateral, and customer communications (emails, letters, etc.).
• Help design in-store programs and campaigns to nurture existing leads and generate new ones, and support planning of regional activities such as store openings, test drives, and lead generation events.
• Coordinate with outside agencies and vendors as needed.
• Ensure all marketing activities align with global brand strategy and corporate identity.

Qualifications:

• 1+ year of experience in digital integrated marketing, communications, or event management
• Strong written and verbal communication skills, with excellent English copywriting ability
• High sense of urgency and an entrepreneurial mindset, driven to deliver business results
• Highly organized, with the ability to manage multiple projects and meet deadlines
• Results-oriented, hands-on, and positive, with the drive to inspire and motivate others
• Proficient in MS Office, iOS, and Photoshop
• Strong strategic planning, execution, and negotiation skills
• Experience managing digital agencies or coordinating online-to-offline events is a plus
• Willingness to travel domestically for project-related activities
• Proficiency in Adobe Illustrator or Photoshop is a plus