Digital Marketing Manager - Workspace Provider - Smart Search Recruitment

Our client is flexible workspace provider renowned for delivering high-quality service and workspace solutions in the Asia Pacific region. Currently, they are seeking a results-driven Marketing Manager to drive demand and accelerate growth across its expanding network of 12 cities.

The Marketing Manager will be responsible for creating and running marketing campaigns to boost demand across 12 cities. You will develop and implement strategies that attract and engage customers, strengthen the brand, and support the company’s fast growth. This role requires a hands-on marketer with experience in demand generation, SEO, digital marketing, and social media—someone who can adapt to different local markets while keeping the brand message consistent globally. This will involve the following key responsibilities:

• Create and carry out a clear, data-based plan to increase customer inquiries, tours, and sales in all cities.
• Run marketing campaigns across different channels (SEO, PPC, social media, email, content, events, and partnerships) to generate more leads and sales.
• Improve SEO performance to boost online visibility, keyword rankings, and website traffic.
• Manage paid ads on search, social, and display platforms, focusing on getting the best return on investment (ROI) and reducing customer acquisition costs (CAC).
• Lead social media efforts to grow brand awareness, engagement, and interest from different customer groups, including enterprises, small businesses, and startups.
• Create and adjust marketing plans for 12 cities, keeping the global brand message consistent while fitting local market needs.
• Work closely with Sales, Community, Partnerships, Product, and Operations teams to ensure consistent messaging and smooth customer journeys.
• Track and analyze marketing results to find ways to improve performance.
• Manage external partners and agencies to make sure campaigns and creative materials are high quality.
• Organize events and activities (like roadshows, webinars, and partner events) to attract qualified leads.
• Build and improve marketing programs (such as email nurture, retargeting, and onboarding) to boost conversions.
• Set up systems to measure how each marketing channel and city contributes to results.
• Keep an eye on market trends, competitors, and local regulations to guide your strategy.
• Create a plan to use AI tools and technologies to make marketing more effective.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; a Master’s degree is an advantage.
• Proven experience in a marketing or demand-generation leadership role, ideally in flexible workspace, real estate, hospitality, tech services, or B2B SaaS.
• Successful track record in creating and running SEO strategies that increased website traffic and brought in more qualified leads.
• Strong technical SEO skills, including managing websites for multiple markets and locations (using hreflang, language targeting, site setup, local content, and local SEO).
• Solid experience in digital marketing, including paid ads (PPC, social, programmatic), email marketing, content creation, and improving conversion rates.
• Skilled in using social media platforms (LinkedIn, Facebook, Instagram, YouTube, X/Twitter, etc.) to reach both large companies and small to mid-sized businesses.
• Good at analyzing data—able to build reports, run A/B tests, and use insights to make campaigns more effective.
• Excellent communication skills in English; other Asia-Pacific languages are a plus.
• Strong project management and teamwork skills; able to handle projects independently across several cities.
• Experience managing budgets, forecasts, and working with external vendors.
• Knowledge of how to use AI tools and technology to improve marketing strategies.